About Sircle Hospitality Group
Sircle Hospitality Group is an Amsterdam-based lifestyle hotels and hospitality holding group. The group is focused on income, generating quality properties with added-value potential in central locations of top-tier cities. The group has successfully identified opportunities to perform turnaround in the hotel segment, predominantly in Western Europe and the Mediterranean sea.
SHG is dedicated to building a differentiated hotel collection and establishing its hotels and brands in urban destinations. The group’s expertise are particularly focused on identifying market trends and demands and creating potential in each of its properties.
The group and its management team’s track record as turnaround specialists, together with the unique line of services, design and branding, create access to the hotel industry. SHG is constantly searching for new interesting investments, concepts and collaborations in key locations throughout Europe. The group plans to develop new hotels, which will carry its own boutique brand names, but also in cooperation and franchises of other well-established brands. To each property, we inject our unique concepts of design and F&B and additional services, which offer our guests the ultimate hospitality experience.
Our Brands
Sircle Collection
Sircle Collection is independent group of creative hospitality brands founded in 2011 by award-winning industry expert Liran Wizman. In their 9 years, the Amsterdam-based company has grown to include three hotel brands across 13 locations, three restaurants, one design concept store and three landmark properties—all set in some of Europe’s most inspiring neighbourhoods.
The Entourage Group
Renowned for creating cutting-edge food and drinks concepts, THE ENTOURAGE GROUP is transforming the face of high-end hospitality in the Netherlands and beyond.
Our Partners
GekkoGroup
Created in France in 2009, Gekko brings together experts and technology to deliver renowned IT solutions, developed for the leisure & business travel industry and its different actors.
Six Dogs
The Gig Space by Six Dogs is probably the nucleus of the complex: a flexible and neutral studio space that is configured for anything from live gigs, theatrical performances, parties, and screenings, to educational programs, workshops, seminars, and lectures, both by young Greek artists and acts from abroad, always emerging, always fresh.
GCH Hotel
With more than 120 hotels in Germany, Belgium, Cyprus, Austria and the Netherlands the GCH Hotel Group is one of the leading hotel management companies in Europe. The hotel group has over 17,500 hotel rooms and welcomes over 3 million guests every year.
Wyndham
Wyndham is the largest hotel franchise company in the world. With an unmatched portfolio of exceptional brands and the industry’s simplest, most generous loyalty program, we are the champions of the everyday traveler. Every day, Wyndham Hotels & Resorts welcomes the world like no one else.
Accor
Accor is more than 230,000 hospitality experts placing people at the heart of what we do, creating emotion for our guests, and nurturing a passion for service and achievement beyond limits. Building on the strength of our teams and our integrated ecosystem of leading brands, personalized services, and expert solutions, we break new ground to reimagine hospitality and inspire new ways to experience the world.
Marriott
With over 8,785 hotels and resorts in over 60 countries and territories around the world, Marriott Hotels is evolving travel through every aspect of the guest's stay, helping to relax, clear minds, stimulate new ideas, and anticipate travelers’ needs, leaving them inspired to reach their full potential.
Our Team
Liran Wizman
Chairman / Founder
Shlomi Yosefian
Chief Executive Officer
Avishai Zarfati
Chief Financial Officer
Assaf Lahav
Business Development
Ori Lazar
General Counsel
Christos Georgiou
Acquisitions & Development Director
Evangelia Zografopoulou
Legal secretary
Bert Knot
Mergers & Acquisitions